Growth, engineered.

Growth Partnership is for B2B companies where the website plays a meaningful role in acquisition, conversion or sales. That often includes SaaS, technology, AI, software and professional services companies that already have some traction and want to turn their digital presence into a more active growth channel.

You do not need a perfect website or an established growth system before we start. You do need a real business, a clear offer and a willingness to keep improving what already exists.

No.

Growth Partnership can work with a website built by Genten or an existing site created by another team. We can work with the stack you already have, whether that means your CMS, analytics, codebase, hosting or other connected systems.

We start by understanding what is already there, what is working and what is getting in the way. If the foundation is strong, we build on it. If something needs to be fixed first, we make that part of the roadmap rather than forcing a rebuild for the sake of it.

If the current foundation is holding growth back, we address that first. That might mean restructuring key pages, improving performance, fixing technical SEO issues, cleaning up the CMS or making larger design and engineering changes before we push harder on acquisition.

In some cases, the right answer may be a more substantial rebuild rather than trying to optimize around a weak foundation. We make that call based on what will create the strongest long-term result, not on forcing Growth Partnership onto a setup that is not ready for it.

Both start the same way: we understand the business, fix the foundation and work through the highest-priority growth opportunities.

The 90-day sprint is a faster, more focused engagement for teams that want to strengthen the foundation, ship meaningful improvements and establish a clear growth roadmap.

The 6-month sprint gives us more time to move beyond setup into experimentation, acquisition and compounding. That means more room to test ideas, learn from real data and invest further in what starts to work.

After the initial sprint, you can continue with Continuous Growth on a month-to-month basis. By that point, the foundation is in place, we understand the business and the main setup work is already done.

The focus then shifts to ongoing optimization: monitoring performance, prioritizing new opportunities, running experiments, building what is needed and measuring what happens. You stay because the work remains valuable, not because you are locked into a long-term contract.

The exact mix depends on where the biggest opportunities are. We might work on messaging, landing pages, conversion flows, technical SEO, AEO and AI search visibility, content, analytics, performance, interactive tools, experiments or new website functionality.

We do not force the same deliverables every month. We maintain a shared Growth Backlog and focus on the work most likely to improve acquisition, conversion or overall performance at that point in time.

No.

We do not promise specific rankings, revenue numbers or growth percentages because too many factors sit outside our control.

What we do commit to is a disciplined process: identify the strongest opportunities, implement the work properly, measure what happens and keep improving based on real data. We focus on outcomes that matter, but we do not manufacture guarantees around things nobody can honestly control.

We prioritize work based on impact, confidence and effort. The biggest opportunity is not always the loudest request, so we look at the data, the business context and what is most likely to move the right metric.

That usually means maintaining one primary growth initiative at a time, while smaller fixes and supporting work happen around it. The priority can change as new data comes in and we learn what is actually working.

Yes.

Search is part of the Growth Partnership when it is relevant to the business. That can include technical SEO, content architecture, structured data, internal linking, search-driven pages and ongoing optimization based on real search demand.

We also work on AEO and AI search visibility by making the site easier for AI-driven discovery systems to understand and reference. We treat this as an extension of strong SEO and clear content structure, not as a separate trick or a guarantee that a specific AI platform will recommend your company.

Yes.

Paid acquisition can be added when it makes sense for the business and the funnel is ready to support it. We do not default to ads on day one just because they are available.

When the foundation is strong enough, we can support channels such as Google, Meta or LinkedIn, either directly or with a specialist partner when deeper channel expertise is useful. Ad spend is always separate from the Growth Partnership fee.

AI agents help us monitor more, research faster and surface opportunities that would otherwise take much more manual work. Depending on the engagement, they can support search analysis, content research, technical monitoring, CRO insights, reporting and other repetitive or data-heavy tasks.

They do not replace strategy or judgment. Our team decides what deserves attention, reviews important recommendations and stays responsible for the work that reaches production. AI gives us leverage; humans keep control.

Not by default. AI can monitor, research, prepare drafts, suggest experiments or even prepare code and content changes, but important changes stay behind a human review step.

We decide what level of automation makes sense for each workflow. Low-risk tasks can be automated more heavily, while anything that affects positioning, pricing, core content, production code or campaign budgets stays under human control.

Yes.

Growth Partnership is designed to work alongside the people and systems you already have. We can plug into an existing marketing, product or engineering team rather than replacing it.

That might mean taking ownership of specific growth initiatives, working directly with your internal team on implementation, or filling gaps where you need extra strategy, design or engineering capacity. The goal is to make the whole system work better, not create another layer between teams.

Growth Partnership is not a catch-all marketing retainer. We do not manage social media calendars, produce generic AI content at scale, sell backlink packages or promise unlimited design and development requests.

The partnership is focused on the digital systems that directly affect acquisition, conversion and performance. If something falls outside that scope, we will either recommend a better specialist or treat it as a separate piece of work.

You do.

Anything we create for the partnership stays with you, including the website work, code, content, accounts, analytics setup and infrastructure we configure on your behalf.

We do not build systems that only work while you keep paying us. If the partnership ends, you keep the work and the access. We believe ongoing relationships should continue because they are useful, not because leaving is difficult.