Strategy and research
We get to know your business, the people you want to reach and the companies they compare you with. From there, we define what your identity should communicate and set a clear direction for the design.
A brand identity built around your business.
We turn what makes your business different into a logo, colors and typography that work together. You get a clear visual identity and practical guidelines your team can use as the business grows.
WHAT YOU GET
Every part of your identity, designed to work together.
We start by understanding your business, then bring that thinking into your logo, typography and colors. We document how everything works together and hand over the files your team needs to use it.
Logo design
We design your logo from scratch, guided by the direction we've agreed on. We refine its shape and details, then create the versions you need for different sizes and backgrounds.
Colors, typography and guidelines
We choose the colors and fonts that support your identity, then define how they work together with your logo. Your team gets practical guidelines for using them consistently, so each new page feels like part of the same brand.
Every file, yours
We hand over the editable design files and ready-to-use logo exports, together with your brand guidelines. Your team can use them, adapt them and share them with whoever you choose to work with next.
HOW IT RUNS
From first conversation to finished identity.
We handle the research and design. You help us understand your business, choose a direction and give feedback along the way. The project takes 1 to 2 weeks.
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We start with your business
We talk about what you do, who your customers are and what you want the new identity to achieve. If you have an existing brand, references or ideas, we look at those together. You don't need a finished brief. We help you define it.
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We explore directions with you
We present distinct visual directions and explain the thinking behind each one. Together, we discuss what fits your business, what doesn't and why, then choose the direction we'll develop.
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We develop and refine the identity
We develop the chosen direction into your logo, colors and typography, showing how they work together. You review the design and share your feedback, and we refine it before preparing the final files and guidelines.
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We prepare everything for handover
We organize the final files and guidelines so your team can find what they need. The handover includes clear instructions on which logo files to use and how to apply the identity.
IS IT FOR YOU
Is this the right next step for your business?
We work with businesses creating their first identity and those whose existing brand no longer reflects what they do. If you're unsure how much needs to change, we can help you decide what to keep and what to rethink.
A good fit if
- You're launching a business and need a visual identity that gives you a clear starting point for your website and future design work.
- Your business has evolved, but your identity still reflects where you started. You need a look that fits what you offer and the customers you want to reach today.
- You're planning a new website and your current identity needs work too. It's a good time to bring them into alignment, so the new site reflects the brand you want to build.
- Your team and collaborators each interpret the brand differently. You need shared visual guidelines so everyone can create work that feels consistent.
Not a good fit if
- Your current identity still fits your business and works well wherever you use it. You may only need help applying it to a new project, rather than creating a new one.
- You're still testing the idea, and your offer or audience may change significantly. A simple visual starting point may be enough until you have a clearer direction for the business.
- Your team needs several rounds of internal approval for every decision. This package works best when you can agree on feedback together and have one person confirm the direction.
- You only need a logo. This package covers the full visual identity, including colors, typography and guidelines, so it's more than you need for a logo-only project.
PRICING
Your complete identity. One fixed price.
We include strategy, logo design, colors, typography and guidelines in one package. The price is the same whether you book it on its own or alongside a website build.
$1,500
For a new business or an existing brand ready for a new direction.
- Strategy and research
- Custom logo design and ready-to-use versions
- Colors, typography and spacing rules
- Practical brand guidelines for your team
- Editable design files, yours to keep
If we're also building your website, we plan both projects together so the identity guides the website design.
The timeline depends on having the information we need at the start and receiving your feedback within two working days.
FAQ
Straight answers.
How much does a brand identity cost?
Our brand identity package costs $1,500, with a typical timeline of 1 to 2 weeks. It includes strategy and research, logo design, colors, typography, brand guidelines and editable design files. The price is fixed and stays the same whether you book it on its own or alongside a website build.
What is the difference between a logo and a brand identity?
A logo is the symbol or lettering that identifies your business. A visual identity includes your logo, colors, typography and the rules for using them together. We design these elements as a connected system, so your team has a consistent approach to future design work.
Can I buy a brand identity without a website?
Yes. We offer brand identity as a standalone service for the same fixed price of $1,500. You can work with us on the identity whether you already have a website, plan to build one later or use another team to build it.
Do I need a brand identity before building my website?
It helps to have a clear visual direction before we design the website. If you're starting fresh, we can plan the identity and website together, defining the logo, colors and typography first. If your existing identity still works for your business, we can build on it.
When should we update our existing brand identity?
It may be time when your identity no longer reflects what you offer or the customers you want to reach. Inconsistent design across your website and other materials can also point to gaps in the guidelines. We help you assess whether you need a new identity or a focused update to what you already have.
What if we already have a logo we want to keep?
We can build on an existing logo if it still fits your business. We review it with you and look at what needs attention around it, such as colors, typography or guidelines. We'll agree on what stays and what changes before work begins.
Let's talk about your brand.
Book a 30-minute call to tell us about your business and what you want to change or create. We'll discuss where you are now, what you need and how we can help.