PRODUCT DESIGNER
Matija
A product designer with a sharp eye for clarity, interaction and identity, making sure every decision earns its place and nothing feels generic.
Start at the origin.
Genten (原点) is Japanese for origin point, the (0,0) on a graph where every axis meets, the place everything else is measured from.
It's where we start every project: not at the feature list, but at the raw idea underneath it.
WHY GENTEN
Why we started Genten.
The web is filling up with AI slop: websites and digital experiences churned out fast, cheap and soulless. Generic design, hollow decisions, "good enough" shipped at scale.
It works, technically. It just doesn't matter to anyone.
We started Genten to build the opposite: thoughtful, human-centered work shaped by real judgment, clear ideas and care for the people on the other side of the screen. Not just something that works, but something with a point.
Who's behind it.
We're two people, not a faceless agency.
DESIGN ENGINEER · GROWTH
Miloš
Design engineer and growth strategist, combining technical depth with a focus on how websites perform, evolve and support the business behind them.
Between us: strategy, design and engineering, from the first idea to launch and what comes next.
How we think.
AI is a tool. A sharp one we use every day.
The carpenter
Decides what's worth building and how it should feel. The judgment, the taste, the calls only a person can make.
The power sander
Moves fast and handles the grind. Sharp, tireless, exact, but only ever as good as the hand that guides it.
That's the difference you can feel in the final work, even if you can't name it.
Find the origin point.
Tell us what you're working on. We'll help you start in the right place.