Strategy and research
Who you are for, what you stand for, and how you sound. We look at the companies you are up against and find the position that is actually open. Everything below is built on this, which is why it comes first.
Look like you, not like everyone else.
We design complete brand identities: strategy, logo, type and color system, and the brand guidelines that keep it consistent as you grow. Every file is yours at handover.
WHAT YOU GET
Everything you need to look like one company.
Four parts, delivered together. Most studios sell these separately, which is how you end up with a logo that does not match the website that does not match the product.
Identity and logo
We draw your logo from scratch for your company, then shape it into a mark people recognize on sight and would never mistake for someone else's. You get it in every version you will actually use, so it looks like itself wherever it lands.
Guidelines and assets
Type scale, color, spacing, and the rules for using them, written so your team, your next developer and whoever writes your next landing page can all follow it. This is what stops the brand drifting once we hand it over.
Every file, yours
The working files, every export format, and the fonts you are licensed to use. No file held back, nothing licensed back to you, no reason to call us before you can use your own brand.
HOW IT RUNS
One conversation, one decision.
The whole thing takes 1 to 2 weeks. Most of that is us working. What it needs from you is a conversation at the start and a decision in the middle.
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We start with one conversation
We ask who you sell to, who you keep losing to, and what you want somebody to think in the seconds before they read a word. You do not need to prepare anything or bring references. Tell us what you already know about your own business and we will do the digging from there.
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You see directions, not one idea
Within the first few days you get more than one direction to react to, and they are different from each other on purpose. This is the step where you rule things out, and there is nothing to rule out if everything on the screen is the same idea in three colours.
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You pick one, we build it out
Once a direction is chosen, everything else follows from it: the logo and the marks around it, the type, the colour, the spacing. This is the longest stretch of the work and the part you hear least from us, which is deliberate. You already made the decision that mattered.
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Everything lands in one place
The files, the formats and the guidelines arrive together, not in pieces over the following month. We walk your team through them once, so the rules reach the people who will actually apply them instead of sitting in a document nobody opens.
IS IT FOR YOU
We will talk you out of it.
Brand identity is easy to sell to somebody who does not need it yet, which is exactly why we would rather put this in writing. If you recognize yourself on the right, say so on the call and we will tell you what to do instead.
A good fit if
- You are launching something and have nothing yet. Starting here costs less than starting with a website and redoing it once the brand catches up.
- What you have stopped matching what you sell. Companies outgrow their look, usually right around the time the business gets good.
- You are about to build or rebuild your site. Settle this first and the site gets designed around your brand, instead of around a logo you already plan to replace.
- More than one person builds things for you. Once a developer, a freelancer and whoever writes your landing pages are all working from your brand, written rules are what keep it looking like one company.
Not a good fit if
- You already have a brand your team believes in. Then this is a website project rather than an identity one, and we would rather just build you the site.
- You are still testing whether the idea works. Buy a cheap logo online, launch, and spend this money later when you know what the company actually is.
- Every choice has to clear five people. The 1 to 2 weeks stops being achievable, and the price stops making sense for both of us.
- You only want the logo and nothing around it. We do not sell it that way, because a logo alone will not keep you consistent. Wherever somebody finds you, you still look like a different company.
PRICING
The price does not move.
It is fixed before we start, and it is the same number whether you buy the identity on its own or add it to a website build. It does not go up because the work took us longer than we thought.
$1,500
A new company, or one whose look no longer matches what it sells
- Strategy and positioning work first
- Your logo, in every version you need
- Type, color and spacing rules
- Brand guidelines written for your team
- Every working file, yours to keep
Buying a website too? The identity costs the same either way, and the two run together rather than one after the other.
The timeline assumes we have what we need from you and that feedback comes back within two working days.
FAQ
Straight answers.
How much does a brand identity cost?
A complete brand identity is $1,500 fixed and takes 1 to 2 weeks. The price is the same whether you buy it on its own or add it to a website build. It covers the strategy work, the logo, the type and color system, the written guidelines, and every working file. Nothing in it is billed hourly, and the number does not move once we start.
What is the difference between a logo and a brand identity?
A logo is one drawing. A brand identity is the system around it: the logo, the type, the colors, the spacing, and the written rules for how they go together. The logo is what people recognize you by, but the system is what keeps you looking like one company wherever somebody finds you. We do not sell the logo on its own, because on its own it cannot do that job.
Can I buy a brand identity without a website?
Yes, and it costs the same either way, $1,500. Brand identity is a service in its own right at Genten, not something bolted onto a website project. Most people who come to us for one are also building or rebuilding a site, so we usually run the two together, but you do not have to buy a website to get one.
Do I need a brand identity before building my website?
If you are starting from nothing, yes, and doing it in that order costs you less. A site designed around a finished identity does not need redesigning six months later when the brand catches up. If you already have a brand your team is happy with, you do not need this and we will just build you the site.
When is it time to redo a brand we already have?
Usually when what you look like stopped matching what you sell. That happens to most companies right around the time the business gets good: the offer moved, the customers changed, and the brand is still describing the company you were three years ago. If people keep misreading what you do before you get a chance to explain it, that is the signal.
What if we already have a logo we want to keep?
Say so on the call. We can work inside guidelines you already have rather than replacing them, and we will tell you honestly whether what you have is worth keeping. Redoing a brand that is already working is a waste of your money, and we would rather say that than sell you this.
Who actually does the design work?
Matija, who leads design at Genten. There are two of us, so the person designing your identity is the person you talk to on the call, and there is no account manager carrying your feedback to somebody you never meet. Miloš handles the engineering, which is why the brand and the website end up consistent instead of surviving a handoff between two companies.
Let's design the whole thing.
Book a 30-minute call. Tell us what you are building and who it is for, and we will show you what the identity could look like before you commit to anything.